I’m planning to cross-post the free editions of my Getting to Greenlight newsletter so if you’re not interested in subscribing you’ll at least be able to see what I’m doing over there. Yesterday, though, I published one that’s a bit too long and involved to repost here. Here’s a link to the page instead:

Case Study: Blumhouse’s Secret Formula For Making Hit Movies

In a nutshell, a couple of months before the pandemic I spent some time absorbing a bunch of Jason Blum’s podcast interviews from 2015 through 2019 in hopes of discovering whether his company has a “secret formula for picking hit movies.” I did (they do), and I wrote up a mini-case study for my Slated colleagues.

The above Substack post is an adaptation of that paper. Hope it’s helpful.

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